Building a great product is only half the battle—finding the right market and engaging customers effectively is what turns a startup into a success. This interactive hybrid class-workshop will help founders refine their product-market fit, develop customer personas, and craft engagement strategies that drive traction.

Through hands-on exercises, real-world case studies, and expert-led discussions, participants will:

- Learn proven frameworks to test and validate product-market fit.

- Identify customer pain points and unmet needs.

- Develop and refine customer personas.

- Explore effective engagement strategies to build customer loyalty.

- Receive live feedback on their positioning and messaging.