You’ve heard marketing is essential—but where should you actually spend your money? In this hands-on lab, you’ll take what you learned in the “Pay to Play” lecture and apply it directly to your own business. You’ll define your ideal customer, choose the best marketing channels to reach them, and create a test campaign with a realistic starter budget. By the end of the session, you’ll walk away with a simple, actionable marketing plan and clarity on how to invest your time and money for maximum impact.