UNR Extension's Small Business Education Program Presents

Pay To Play? When to Invest Into Marketing

August 26th, 2025

2:00 p.m. - 3:00 p.m.

2280 North McDaniel Street, North Las Vegas, Nevada 89030

Free Workshop

Pay To Play? When to Invest Into Marketing

Marketing is essential, but knowing when (and how much) to invest in paid marketing can make or break your startup’s budget. In this workshop, we’ll break down the right timing, strategies, and budget considerations for paid marketing.

You’ll learn:

✅ How to assess if your business is ready for paid marketing

✅ Free vs. paid marketing—when to stick with organic growth

✅ Setting a budget and measuring ROI for paid ads

✅ Which platforms and strategies work best at different growth stages

✅ Common mistakes to avoid when launching paid campaigns

This session is perfect for early-stage founders, small business owners, and anyone looking to scale their brand without wasting money on ineffective marketing.

Instructor

Shiva Kittusamy

Business Development Instructor

Email: skittusamy@unr.edu

Telephone: (702) 948-5969‬

Website: extension.unr.edu/busdev

Copyright 2025. All rights reserved.

Persons in need of special accommodations or assistance should contact Paul Lessick, civil rights and compliance coordinator, at: plessick@unr.edu or 702-257-5577 at least five days prior to the scheduled event with their needs or for more information.