The final week of the first series ties all concepts together through integrated marketing

communication. Students learn how to maintain brand consistency across every touchpoint from

logo design and colors to storytelling and messaging tone. They’ll be introduced to brand kits

and learn how cohesive identity strengthens trust, improves marketing efficiency, and enhances

overall market presence. By the end of the course, each student will have the tools to make

their product truly marketable through a well-defined and authentic brand strategy